Knowledge & innovation partners

At Berry Consultancy Group we focus entirely on the cultivation technical support of soft fruit farms. As an independent cultivation consultancy, we assist growers of strawberries, raspberries, blackberries and blueberries with specialist and practical advice on:

🍓 Cultivation planning & strategy
💧 Fertilisation & watering
🛡 Sustainable crop protection
🌿 Climate control

Our services go beyond providing advice alone. Thanks to our active and continuous involvement in research and innovation - including the development and assessment of new varieties, sustainable crop protection strategies and in-depth understanding of plant physiological processes - we work closely with growers to realise future-proof cultivation systems. We are convinced that progress comes from cooperation and knowledge sharing.

Based on this conviction, we also share our extensive knowledge and practical experience with our knowledge and innovation partners. Through structural knowledge exchange, we act as a substantive connector within the sector, allowing parties to strengthen each other and jointly develop innovative, practically applicable strategies for the soft fruit sector.

In addition, our extensive and strongly anchored network within the soft fruit chain constitutes an important added value. By actively connecting growers, suppliers, researchers and other relevant stakeholders, we accelerate cooperation, knowledge transfer and innovation, and create concrete opportunities for all parties involved.

Purpose of cooperation

The aim of this cooperation is to actively share and transfer Berry Consultancy Group's specialist knowledge and practical experience with its knowledge partners. From our in-depth expertise within the soft fruit sector, we act as a substantive sparring partner at strategic and tactical levels.

Through structured consultation moments and interim coordination, we offer insight into current and future developments in the field of cultivation, varieties, plant physiology, sustainable crop protection, fertilisation, watering, climate control but also technological developments. This enables our partners to respond to innovations and changing market conditions in a timely manner.

In addition, the cooperation is aimed at translating knowledge and research into practically applicable strategies. Our role here is to bundle, interpret and convey relevant information so that it directly adds value in the practice of growers, suppliers and other chain partners.

Through this knowledge sharing, we create a strong substantive network where expertise is central, innovation is accelerated and future-proof solutions for the soft fruit sector are worked on together.

Do you have any questions or need more information? Please feel free to contact us at

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