We are a specialised cultivation consulting firm dedicated entirely to the cultivation of soft fruit: strawberries, raspberries, blackberries and blueberries. Our focus is entirely on these crops, allowing us to offer in-depth expert knowledge and up-to-date insights that are directly applicable in practice.
With years of experience in both open and covered cultivation, we guide soft fruit growers in all facets of the cultivation process. From choosing the right varieties and efficient crop planning to fertilisation, climate control and sustainable crop protection. We offer tailor-made advice that suits the unique situation of each farm.
The Berry Consultancy Group is formed by Patrick Coolen (Floraco Consultancy), Rob van Leijsen (Van Leijsen Soft Fruit Consult) and Marcel Beekers (Beekers Soft Fruit Consult). Through our hands-on approach, combined with involvement in research and innovation, we help growers not only optimise their current crop, but also develop future-proof strategies. Thus, together we contribute to a strong and resilient soft fruit sector.
Our mission is clear: to support growers in achieving optimal production, high fruit quality and sustainable growing strategies.
We work with soft fruit growers at home and abroad on a daily basis. Thanks to our close involvement with the farms, we know exactly which challenges are at hand. Thanks to our hands-on approach, our advice fits seamlessly with the day-to-day reality of cultivation, allowing growers to start working with our recommendations immediately.
Curious about how we work and what we can do for your business? Then take a look at our "What we do" page for a complete overview of our consultancy services and specialisations.
